Meet Jack Chong, the CEO of an instant tea beverage company, Chagee.

Established by Beijing Chagee Catering Management Co. Ltd., CHAGEE boasts a deep-rooted history and cultural legacy in the realm of tea, spanning millennia. As one of the oldest regional chains of teahouses, CHAGEE prides itself on offering authentic Chinese tea, preserving its cultural heritage.

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Their competitors are adopting future-proof solutions, leaving them behind in the digital trend.

The F&B industry, among the hardest hit by the COVID-19 pandemic, faces challenges in its recovery. Competitors are embracing digitalization, while they remain entrenched in traditional methods.

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